Beauty By Rach

A fresh look, inside and out.

We partnered with Beauty by Rach to support the next phase of her business — creating a brand that truly reflects her warm, professional approach, and a website that makes it easier than ever for clients to book in and stay connected.

Increase in bookings

80 %

Decrease in cost per lead

16 %

Conversion rates from Ads

9 %

Increase in organic traffic

160 %

The challenge

Rach came to us ready for change. Her brand needed a refresh, her website didn’t feel like her, and she was relying on manual bookings and social media messages to manage appointments — a time-consuming process that often meant lost bookings or delays in replies. She was ready for a more streamlined setup that would let her focus on what she does best: making clients feel amazing.

The reband

We began by redefining the brand’s visual identity to match the experience clients receive in the salon — calm, welcoming, and thoughtfully considered. We worked closely with Rach to develop a soft, modern look with warm tones, refined typography, and a clean, polished aesthetic.

The new brand feels elevated but personal — striking the right balance between approachability and professionalism. It sets the tone from the very first impression, helping clients feel at ease and confident in their decision to book.

Bespoke website

With the new brand in place, we designed and built a bespoke website focused on user experience. The layout is clean, mobile-friendly, and easy to navigate — perfect for busy clients who want to quickly browse treatments, check availability, and make a booking on the go.

We integrated a user-friendly online booking system that allows clients to view available time slots, choose their preferred treatments, and confirm appointments in just a few clicks. This has dramatically reduced admin time, made scheduling more efficient, and helped minimise no-shows and double bookings.

The website also includes treatment information, pricing, FAQs, and a bit about Rach herself — creating a personal connection with new visitors and answering common questions upfront. It’s more than just a digital brochure — it’s a helpful tool that works for the business every day.

Local SEO

To support sustainable growth, we implemented a local SEO strategy designed to improve Beauty by Rach’s visibility in local search results. By optimising the website content, setting up and refining her Google Business Profile, and ensuring key information is consistent across online listings, we’ve helped Rach become more discoverable to potential clients nearby.

Whether someone is searching for “brow lamination in Doncaster” or “lash lift near me,” Beauty by Rach is now much more likely to appear — putting the business in front of people who are ready to book.

The Result

The transformation has been more than visual — it’s been practical and powerful for the business. The new website has freed up time, improved the client experience, and made booking easier than ever. The rebrand has brought a new level of polish to the business and strengthened trust with new and returning clients. And with local SEO now in place, Rach is seeing more organic traffic and new enquiries coming through without relying solely on Instagram or Facebook.

Beauty by Rach now has a brand and digital presence that match the quality of her work — setting her up for continued growth and long-term success.

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